This beautiful little snippet of After Life is scripted so beautifully that it almost describes our ‘Why’.
What do we mean by that?
It’s very simply. Simon Sinek encourages people to ‘find their why’.
We know ‘what’ we do, we also know ‘how’ we do it. The most important part of all of that is ‘why’ we do it.
The moment of elation when someone gets to do something that lights them up and they find a new person inside. That’s what we try to achieve with every board. Or the fact that SUP can make a positive difference to someone’s outlook on life.
There’s very few things better than giving people the opportunity to experience the feeling of being on the water – with their thoughts, at peace, hearing themselves – that’s why we do what we do.
Mental health is a very popular subject at the moment and with the current pandemic, job losses, shielding, loss of life and people’s lives changing – the mental health impact will be here for years to come. We can’t change that, but what we can do is our very best to give everyone the chance to find a way to cope and deal with what happens next.
If you’ve read this far, you’re invested into what we’re talking about – so give the video a little watch.
Stay safe. Take care. Look after you and those around you.