Paddleboarding With Purpose: Why FatStick Exists

FatStick wasn’t created as a business idea — it started as something personal.

Paddleboarding played a real role in improving my mental health. Being on the water created space, calm, clarity, and confidence at a time when I genuinely needed it. That experience became the foundation of FatStick — not just as a brand, but as a belief.

We believe paddleboarding supports both physical and mental wellbeing. It builds strength, balance and fitness, but it also creates calm, reduces stress, and helps people reconnect with themselves and the world around them.

For us, paddleboarding isn’t just a sport — it’s therapy on water.

That belief shapes everything we do.

Designed for people, not just performance

FatStick boards are built for real people — not just experienced paddlers. They’re designed to feel stable, accessible and confidence-building from the very first session, without sacrificing ride quality or performance.

Our new AirStick boards bring a fresh, modern design while keeping the same reliability and rideability FatStick is known for. Same quality. Same trust. Same confidence on the water — just a new look for a new season.

Explore the AirStick range here

A brand that protects the waters we paddle

We believe that loving the water comes with responsibility.

FatStick is the only paddle board brand in the South working directly with its factory to remove all single-use plastics from the inflatable paddle board supply chain. It’s not the easiest route, but it’s the right one.

Protecting the environment isn’t a marketing strategy for us — it’s part of who we are.

More than boards: a full water lifestyle

FatStick isn’t just about paddle boards. It’s about building a lifestyle around wellbeing, recovery, confidence and connection to the outdoors.

From ice baths for recovery and resilience.

To beach tents and changing robes that make full days by the water easier and more comfortable.

To full carbon paddles designed for performance, efficiency and reduced fatigue on the water

Every product exists for a reason — to improve the experience, not just fill a catalogue.

Why people choose FatStick

People don’t choose FatStick just because of design or quality — they choose it because of values.

They choose it because:

• It’s built on experience

• It supports mental and physical wellbeing

• It respects the environment

• It’s accessible, inclusive, and community driven

• It stands for something real

FatStick isn’t about being the loudest brand in the industry. It’s about being the most honest.

As warmer days return and people start heading back to the water, our purpose stays the same:

Build better boards.
Protect the water.
Support wellbeing.
And help people feel better — in body and mind — every time they paddle.

Thanks for reading,

Reuben 🫶